Hi! Thank you for tuning into this series of our posts. As mentioned in our previous post, “5 Ways to Establish Online Presence” this is the second part of the post that talks about blog marketing.
As we previously mentioned, blogging is a powerful marketing tool in marketing. However if not used properly, you may not be able to maximize its potential in order for you to get your desired result.
Therefore, we list down a few things you have to keep in mind before creating a successful blog.
- Know your goals.
We all know that building a business blog is not an easy task. It takes loads of effort, tons of commitment, and a good dose of patience. That is why before you start one, you must ask yourself the following questions:
– Why am I starting a blog?
– What am I expecting from this?
– What are my goals on doing this?
The answers to these questions are very vital on determining the course of your blog. You should know your long-term goal in order for you to know the direction where your blog is headed. It is like exploring a new city. You have to map out your itinerary in order for you to avoid unnecessary detours, which may hamper you from reaching your goal. In this article written by Tim Asimos, he said that one of the reasons why some blogs fail is because the lack goal! He added, “Without a roadmap that dictates…what messages you’re trying to convey and what you are trying to accomplish, your blog is much less likely to achieve success.”
- Know Your Purpose.
Do not confuse knowing your goals with knowing your purpose. They are two different things simply because knowing your goals is more on self-assessment while knowing your purpose talks more about your readers expectations on your blogs’ content. Here are some guide questions to help you determine your purpose.
– What can they expect about the blog content?
– What will they get from subscribing in your blog?
– Why should they visit your blog?
It is important for you to outline these things because it will serve as a roadmap for the contents of your blog. This will direct the feel and the theme that your blog will adapt. Furthermore, this will be your guiding light in really encapsulating your target audience’s attention.
- Know Your Audience.
After identifying your purpose and goal, in one way or another, you will have some idea on who your targeted readers are or who will be interested in your blog. Knowing this can help you build the singularity of your customers’ profile, which is critical in knowing what they need and what interests them.
If you want to reach businessmen, the feel of your website should be serious yet concise. If you want teenagers to read your site, it should be fun and quirky. Knowing your audience can help you make the content of your blog more relevant and useful to them.
In this article written by ValleryBergez, she stated that knowing your audience can help you make your product stand out and also, it shows that you know the product or in this case, what you are blogging about. Take in consideration though that, your blog reader should be the same with your target customers, otherwise, your purpose of building a blog will be defeated.
Consistency is the bread and butter of your blog. You need to set a schedule of when you will post a blog so that your reader can manage their expectations. How many hours a week can you commit in writing good contents for your site? How often will you post on your site? However, consistency does not just talk about quantity but quality as well. The number of posts is important but what good will a hundred of posts do if only one has relevance to your product or if only one is well written and/or researched? The same goes with quantity, because no matter how good your content is if you post only when you feel like doing, you will lose readers eventually. It is for this reason why people always say quantity and quality always go hand in hand. Remember, you are not the only site that the readers can get the information they want so you should make each of their visit count.
- Write Your Blogs.
Writing blogs isn’t just as simple as typing whatever that comes in your mind. You have to write compelling and engaging articles that will capture your readers’ interest. You have to dedicate your time on the topics that you have chosen to write about and let your creative juice flow on each and every content.
Here are some tips on how to write your article:
– Identify your topic
– Research and read about your chosen topic
– Develop an outline for the article
– Write the article in a concise but well-versed way
According to Entrepreneur.com, writing blogs requires discipline in creating, writing and/or contributing valuable information to your target market. Given that this is not an easy task, some people opt to hire writers or companies who offer blogging services to make their task easier. Not everyone can express himself or herself through writing, that is why for some people, hiring blog writers is the way to go.
- Market your Blog.
This part is a bit technical and requires some knowledge about digital marketing because blogging doesn’t end in just posting the article. You have to market your blog as well. You have to make sure that you have reached your target readers and they are really reading the content. This is not so easy to do because this is the part where you have to do intensive digital marketing. And if you are not good with marketing tools, this might prove to be very daunting to do.This is the reason why people run to SEO experts for help so that their website can be ranked better and be marketed in lieu of attracting more traffic in the site.
- Check the Success Rate.
Forbes.com published an article saying, “Measurement is what makes marketing a science rather than superstition.” True to its core, measuring the success of your website is very important to see how your website is performing against the competing sites. There are many things that you have to check in order for you to know the success of your site.
– Total visit
– Average length of stay
– Number of pages viewed per visit
– How many are visit from Search Engines?
This can get a bit confusing so asking for help is a good option as well.
Blogging is indeed a very powerful tool in marketing. But just like any other weapon, if not utilized well into its maximum capacity, this will prove to be yet another futile attempt. So feel free to ask for a helping hand. If you need help with establishing your blog sites or need writers to update your site, please feel free tocontact us. We offer amazing blog and SEO services with well-researched topics that will sure catch your target audience’s attention.