PPC stands for pay-per-click. It is an Internet marketing model in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. PPC is vital in the success of online business and digital campaigns.
Small business owners do not always use PPC as part of their marketing strategy. They either think PPC is for the big companies or just plainreluctant on the benefits they can get from it. As a result, they miss out on the opportunity in expanding their online business. Whether through Google Adwords, Bing Ads or Facebook Ads, pay per click advertising is a great way to reach potential customers and promote your products and services.
Here are the top reasons why PPC is important for your business.
1. The Cost-Benefit Analysis
Business owners often think that PPC is expensive and a waste of money. This misconception can be true if you are not careful on how you spend your budget. Your budget will be drained without having seen any result.
Starting small is the key to not draining your budget in the campaign. You should not throw all your money on the first campaign, rather, start small and then depending on the result, you can spend more money. Remember the rule of thumb in PPC— increase budget only on campaigns that are profitable.
Measure the success of the campaign. Everything is measured in your campaign starting from the impressions your ads received, clicks garnered, and visits to the site, as well as conversions. This is why you have to make sure that you know the importance of these figures before you try to spend more money on the campaign.
Spend on Keywords that Generate Profit. One of the reasons why PPC is cost-efficient is due to the fact that you have the capacity to control your budget and allocate it on keywords and/or audience that are profitable. When you start the campaign, you have some ideas about keywords and/or audience that might turn out profitable, but along the way, you will see that some keywords and/or audience perform better than the others. Using this data, you can adjust your budget and target those who are more potentially profitable.
However if you are new to these PPC tools like Facebook Ads or Google Adwords, it is better to hire professionals to set up the campaign for you to be sure that your benchmark in the PPC campaign is correct and effective. In Singapore, the trend is hiring PPC and other SEO Services in order for their campaign to be fully utilized.
2. Easy way to test product
Having a nice website and a good product doesn’t guarantee that your product will sell or if your website will convert. If you want to find out the feasibility of your product, run a campaign. This campaign will, of course, entail cost but in the long run, this will eventually pay off. Feasibility is important for any business because without it, the business will run blindly on what works on the market and what eventually fail.
3. It works well with other marketing channels
PPC is a very important component in every company’s digital marketing strategy, so the fact that it works well with other marketing channels is very important. Ifyour SEO team wants to know what keywords, or set of keywords, are working well in conversion, PPC can help. Furthermore, you can use PPC to get more email sign ups to enrich your email marketing campaigns.
If fully utilized, PPC can help any business boost the success of their overall marketing campaign.However, you must know the in and out of PPC in order for it to work fully in your advantage. This is the reason why most companies hire professionals to help them. SEO in Singapore has a lot of companies offering their expertise. If you need help with your PPC campaign, please feel free to contact NeoRanking Pte Ltd. We would be very happy to help you.